WHAT: DIRECTV, Inc., the nation's leading digital television service provider, announced today that it has begun offering Local HD Channels via satellite to customers in four new markets: Milwaukee, Phoenix, Salt Lake and St. Louis.
DIRECTV's roll out of local HD channels is part of a nationwide expansion of HD programming that will culminate in 2007, when DIRECTV will have the ability to deliver more than 1,500 local HD channels and more than 150 national HD channels, establishing DIRECTV as a leading provider of HD programming
DIRECTV customers today have access to more than 900 hours of HD programming each week, as well as hundreds of hours of special event, movie and sports coverage.
DIRECTV offers local HD broadcast channels in 24 cities with plans to launch in an additional 26 cities later this year, offering access to DIRECTV-delivered local HD channels in more than 65 percent of U.S. television households.
WHEN: Beginning Wednesday, May 17, 2006
HOW: Customers who subscribe to a programming package that includes local channels receive both the standard and HD signals at no extra monthly charge. Customers in each of the four markets can receive local HD channels by purchasing a new H20 HD receiver and satellite dish. Existing HD customers can upgrade their HD receiver and dish for $99 per receiver. New residential customers can take advantage of a $100 Advanced Product Rebate through July 1, 2006. Receiving equipment is available at major consumer electronics retailers like Best Buy or Circuit City, and through DIRECTV.
Eligibility for local channels is based on service address within certain designated market areas as defined by Nielsen Media Research, Inc.
“To make the switch to DIRECTV, Call Expert Satellite, DIRECTV’s Preferred On-Line Retailer, at 800-431-1221.”
SOURCE: DIRECTV
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