DIRECTV, the nation's leading digital television service, received the highest score for customer satisfaction among satellite and cable TV companies rated by the American Customer Satisfaction Index (ACSI). Of the satellite and cable TV companies included in the ACSI survey, DIRECTV posted a significantly higher index score (71) than any other cable or satellite company.
DIRECTV also had one of the highest scores in the overall communications sector, which includes phone and wireless providers.
The score reflects customers' overall satisfaction with the service. Customers surveyed by the ACSI in the first quarter of 2006 were asked about such issues as perceived quality, perceived value and their expectations prior to subscribing to the service. The ACSI also measures customer loyalty and retention.
"DIRECTV's top score for overall customer satisfaction in this year's ACSI survey demonstrates a continuing commitment by all DIRECTV employees to provide our 15.4 million customers with the best television entertainment experience, backed by strong service," said John Suranyi, president, DIRECTV Sales and Service. "While we scored considerably higher than our competitors and pulled up the industry average from last year, we will continue improving our service until we reach 100 percent customer satisfaction."
The ACSI is produced by the Stephen M. Ross Business School at the University of Michigan, in partnership with the American Society for Quality (ASQ) and the international consulting firm, CFI Group.
“To make the switch to DIRECTV, Call Expert Satellite, DIRECTV’s Preferred On-Line Retailer, at 800-431-1221.”
SOURCE: DIRECTV
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