The CTI ZHONG-TIAN Channel Joins Phoenix TV, Phoenix InfoNews and MTV Chi in New MandarinDirect II Programming Package
To better serve the programming needs of the growing Mandarin Chinese population in the U.S., DIRECTV has created a new Mandarin Chinese programming package featuring one of the leading 24-hour news and information channels from Taiwan.
The CTI Zhong-Tian Channel is part of DIRECTV's new Mandarin-speaking programming package, MandarinDirect II, that includes Phoenix TV, Phoenix InfoNews and MTV Chi, channels that were formerly in the MandarinDirect package. The new MandarinDirect II package is available for $15.99 per month.
"The addition of the CTI Zhong-Tian Channel aligns with our strategy to provide our International programming customers with the top-rated channels from their countries of origin," said Aaron McNally, vice president, International, DIRECTV, Inc. "CTI Zhong-Tian, with its reputation for quality news, sports, dramas, variety and entertainment television programming, appeals to all members of the household and complements the Phoenix TV, Phoenix InfoNews and MTV Chi programming in our new MandarinDirect II package."
The channel established its position as a market leader in overseas Chinese television markets with its "Zhong Tian News" coverage, nationwide penetration and quality programming. The channel focuses on the latest trends in Taiwan, Hong Kong China, with a vision to bring different perspectives to the 1.2 billion global Chinese audience.
With news gathering centers located in major cities around the world, CTI Zhong-Tian Channel brings to its viewers 24/7 the most up-to-date and live news on Chinese affairs, international events, political happenings, social events, financial and economic reports, technology, business, travel, leisure, weather, fashion and every day information. The CTI Zhong-Tian Channel offers feature talk shows, the latest drama and cooking, educational and documentary content to satisfy the tastes of all viewers.
The new channel is available on DIRECTV channel 2056 and its programming includes:
"Zhong Tian Live News" offers instant prime time news to satisfy viewers' need for instant information on an international scale. In every hour, there are headline updates prior to the latest news, reports on international events, financial updates, sports, plus the weather report.
"Got Problems?" -- co-hosted by well-known lawyer, Hsieh Cheng-Wu, and radio host, Ye Nai-Jing -- provides viewers with a new forum to dig into everyday issues and discuss it from a different angle. The show features guest speakers and topics are determined by the hottest news, political, economical, or social entertainment events of the day.
"Taiwanese in Mainland China" takes the viewer to all the mysterious places in China as it explores the country's natural, geographical, cultural, economical and social aspects. This program will show the phenomenon of Chinese history in a fascinating way, including its food, architecture, opera and antiquities.
"Stingy Mammon" is a funny and exciting game show with hosts Shi Nai-Lin and Zen Kuo-Tzun. With popular games and humorous hosts, it has become the hottest game show among the Chinese community. Celebrities vie for big prizes and if they lose, are subject to embarrassing consequences, such as drinking a disgusting juice or some other form of unusual punishment.
Other programming includes: "Mr. Con & Ms. Csi," - a humorous talk show with in-depth celebrity interviews; "Everybody Speaks Nonsense II - Hot Pot" - teasing/imitating talk show focuses on daily news event; "Sisy's World News Report" - weekly in-depth analysis of the world's affairs; "High! School" - a new form of fiction series featuring a group of students trying to see that their famous high school in Taiwan survives.
Customers who want to subscribe to the MandarinDirect II package must first subscribe to the DIRECTV(R) BASIC ($9.99/mo.) or DIRECTV(R) PREFERRED CHOICE(TM) ($29.99/mo.) international base packages, or to any TOTAL CHOICE(R) ($44.99/mo. or above) or DIRECTV PARA TODOS(R) ($29.99/mo. or above) base package.
The DIRECTV WorldDirect(TM) platform has launched 39 channels that deliver a wide variety of new programming in multiple foreign-languages, including Russian, Hindi, Tamil, Telugu, Gujarati, Bengali, Mandarin, Cantonese, Vietnamese, Tagalog, Korean, Italian and Ukrainian, to underserved ethnic markets throughout the United States. DIRECTV will continue to expand its international programming platform to reach more ethnic audiences.
Customers will require a WorldDirect services satellite dish that is capable of receiving both international and English-language programming. In some markets, customers who subscribe to a local channels package will require a second smaller dish.
“To make the switch to DIRECTV, Call Expert Satellite, DIRECTV’s Preferred On-Line Retailer, at 800-431-1221.”
SOURCE: DIRECTV
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